A Paddle Pop is a milk-based frozen dairy snack made by streets and sold in Australia and New Zealand. It is held for eating by a wooden stick which protrudes at the base and is known as a Paddle Pop stick (used commonly for arts and crafts and known also as a popsiclestick or craft stick). The brand has a mascot known as the Paddle Pop lion who appears on the product wrapper.
From its launch in 1953 by Ronald Street, the popularity of Paddle Pops mean that it is one of the best known brands in Australia. It is Streets Icecream's biggest volume item with $70 million annual turnover.
Launched to the public in 1953 the brand had a 50 year anniversary in 2004 at which point it was one of the best known brands in Australia. In 2005 there was a spin off product which was the Paddle Pop flavour in a dairy snack form. Since 2000, Paddle Pops have been produced in China. Recently, Paddle Pops, including the lion mascot have been marketed in the British Isles,Malaysia, India, and many other countries that sell them under Streets' Heartbrand sister companies,Wall's and HB Ice Cream.